Marketing

Marketing Guide

YEC Series events should acknowledge NetWork Kansas' partnership with the Kansas State University’s Center for the Advancement of Entrepreneurship in marketing materials and promotional efforts.

Logos

YEC Series events should use the NetWork Kansas logo, the K-State Research and Extension-4H and Kansas State University's Center for the Advancement of Entrepreneurship (logos may be downloaded below). Logos should not be altered in any way other than resized proportionately (logos should not be recolored, stretched or otherwise resized in a way that changes the logo integrity, or cropped).

Partnership Acknowledgement

YEC Series events should use this wording, or wording to a similar effect to explain the partnership between NetWork Kansas, the Kansas State University Center for the Advancement of Entrepreneurship and K-State Research and Extension -4H.

"The YEC Series is put on in partnership with NetWork Kansas, K-State Research and Extension - 4H, and K-State Center for the Advancement of Entrepreneurship."

YEC Promotional Video

https://www.youtube.com/watch?v=nUjsSbMt75k

Advertising to The Public

Hit the public in 3 ways, whatever 3 ways work best for your community. Likely you'll want to share it verbally, in writing (like a letter), and maybe an advertisement/flyer
Use flyers/posters, table tents, or even print a banner/floor banner to really grab people's attention. Post flyers around town in plenty of visible places
Make sure all students receive a flier or brochure to peak their interest
Place a newspaper ad in your local paper or a radio ad on your local station
Consider doing a direct mailer to each person you want to invite
Create custom invitations for families of contestants and families of other students
Making in person presentations to specific groups is important. The school board, the Rotary, Chamber or Lions Club, etc. Pick organizations who will help spread the word and excitement about what the students are doing.
Utilize local resource partners to spread the word – K-State Research and Extension, KSBDC, etc.
Post about the event on social media – Facebook and/or Twitter
- Create a hashtag, boost your posts or create an ad
Personally talk to key community members that you would like to attend this event
- You may consider asking them to judge